Business Partner or Spouse? When to Choose One Over the Other.

Podcast hosts Glenn and Jodie

On today’s show we talk about when to be a spouse and when to be a business partner.

Then we discuss WHY spouses actually make the best business partners.

Thanks for listening!

Click below to listen to Episode 3 of Season 7.

If you like this episode, share it with your colleagues, friends and associates.


Jodie and Glenn hugging

We fully believe that spouses can make the best business partners (see section below).

But, we also know that at times, you may need to lean into one role over the other – when to be more of a spouse than a business partner or vice versa.


Be A Spouse When…

  • One partner is having a really hard day and you can see that they need more emotional support than a business pep talk.

  • You need to be honest about a difficult business situation – you don’t need a solution, just need to vent or commiserate. It could be a touchy customer/client, vendor or employee.

Be A Business Partner When…

  • Your spouse is feeling doubt or imposter syndrome. They don’t want to hear from their supportive spouse, they want to hear from their confident business partner who trusts them and reinforces WHY they chose to be in business together.

  • You need to come up with solutions or strategies that might be difficult to discuss or uncomfortable but are ultimately needed for the business.

The differences may seem subtle and are most definitely situational. But pay attention to your spouse’s needs and be honest when you need your partner to respond in a different way.


Now that we have covered the moments in your business when you will need to be more of a spouse or more a business partner.

Let’s talk about why spouses actually make the BEST business partners.


Spouses Make the Best Business Partners

Jodie covered this in a blog post. I recommend you check it out for more details. But here are the main reasons.

1.     You Trust Each Other

There is an inherent trust between couples (and we can’t stress this enough) in healthy relationships that might not exist with other business partners.

2.     You Have a Built-in Shorthand

This shared language could include an entire glossary of words, phrases or text abbreviations that mean something JUST to the two of you.

3.     You Have Shared Goals

As a couple in business, your successes and failures are intricately tied to each other.

4.     You Support and Understand Each Other

As a couple, you are there for each other.

5.     Your Companionship

There are many emotional ups and downs in business. But as a couple in business you don’t have to go through them alone.


 We’ve got lots more insight about all kinds of couplepreneur stuff on our blog, so check it out!

Glenn Buercklin

Living Pink Communications Co-Founder

Director of Content Development

Chief Lifting Officer

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