As a couple in business together, you already know the power of a strong partnership.

Now, it’s time to take that concept and grow mutually-beneficial partnerships with other small business owners.

While some may use these phrases interchangeably, they don’t always mean the same thing.

Depending on your personal interpretation, the difference could be subtle or profound. But, most important, how does either sentiment affect how you feel about your small business?

Over the past 15 years that we’ve owned a marketing communications firm together and the 3+ years that we’ve co-hosted our podcast, we’ve found that working with your spouse can strengthen your connection as a couple and help you build a stronger business.

Here are 5 reasons we think couplepreneurship works.

Just as with love languages, there are different ways couples express themselves regarding what they prioritize and value at work.

Hopefully, figuring out your partner’s work language will help you better understand the “why” behind some of their work habits.