Setting BIG Goals for Your SMALL Business

Jodie is seated on a desk while Glenn is seated in a chair.

On this episode, we talk about how setting big goals can lead your business to greater success. And-speaking of big goals-Glenn quizzes Jodie about a HUGE goal for adventurers: Mount Everest. We're glad you're listening!

Click below to listen to Episode 14 of Season 7.

If you like this episode, share it with your colleagues, friends and associates.

The Big Goals Show and Mount Everest
Couples Inc

Let’s Talk About Setting Big Goals

This episode wasn’t about HOW to set big goals; it’s a conversation about goal setting in a theoretical sense. For information on ways you can work together to set the right goals, check out this episode.

Whether a goal is BIG or not is somewhat relative.

If you own 10 restaurant locations and hope to open another one in the next year, that might not seem that big to you. It feels like standard growth.

But if you own one small hardware store and want to open a second location across town, that could be HUGE for you.

So, when we say BIG, we’re not really talking about physical or financial size or the number of additional resources or people you will need.

Big goals in this context relate to the BIG feelings that come with them.

Will the goal:

  • Feel both exciting and scary

  • Take you out of your comfort zone

  • Need significant time to achieve

  • Have a tremendous impact on you, your business or both


Why is it important to set BIG goals?

Jodie loves setting goals, making plans and thinking those big thoughts about the future.

It gives something to strive for and makes sure we are both on the same page regarding our future.

Sometimes the issue isn’t in coming up with BIG GOALS, it’s in achieving them.

It’s easy to get overwhelmed. But we’ve learned over the years that the best thing to do is develop that BIG GOAL and then break it down into achievable tasks.

And as we said, these goals don’t have to involve a lot of money or infrastructure investments. They’re something that pushes you.


Do you tell others about your goal for inspiration, motivation or accountability?  

Why or why not?

This can be a very personal choice. There is research and recommendations offering valid reasons to and just as valid reasons not to share.

Below are two links to some articles to explore.

ARTICLE FOR

ARTICLE AGAINST

I often choose not to share. I think in the past I might have shared goals and instead of a rush of support I ended up getting advice or tips from people who mean well, but weren’t helpful.
— Jodie

What if you don’t achieve that BIG goal?

BIG GOALS can evolve.

It’s often said that your reach should exceed your grasp.

So setting BIG goals can sometimes be a way to stretch yourself whether the exact result happens or not.


We’ve got lots more insight about all kinds of couplepreneur stuff on our blog, so check it out!

Glenn Buercklin

Living Pink Communications Co-Founder

Director of Content Development

Chief Lifting Officer

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